OTS-Connexion evaluates media activities. By analysing the connection between the target group's exposure of the campaign media and the measured communication effects, i.e. the target group product awareness, attitudes and buying interest, OTS-connexion answers the following questions:

• How important is exposure of different media for the measured campaign effects? Best performing media? Worst performing media?
• What mix of used media would have worked better?
• How many exposures of media A is needed to accomplish campaign target B?
• Is media A and B as effective to fulfill campaign target as C?