InSite is a system for evaluating web sites both before and after launch, and mainly focuses on answering the following questions:
- What do the web users do on the site? How do they move? Are there special web user types?
- How satisfied and loyal are the web users?
- What makes the web user loyal/disloyal?
- What are the strengths and weaknesses of the web?
- Who is visiting and who is coming back?
There is an InSite product for each step of developing a web site:
- InSite Prober analyses the traffic on the present web
- InSite Prolog gives support when developing a new site or changing a present site
- InSite Pilot measures the performance of the ready-made site just before launch
- InSite Public measures the site after launch
Refina develops InSite in co-operation with El Niņo Kommunikation AB.
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