Conjoint analysis is one of the most powerful and useful research methods that
has emerged during the latest decades. The method is nowadays well known among experienced users of marketing research and there is a wide range of conjoint applications available.
Jan Nylund, the founder of Refina, has during the 90s carried out close to 70 commercial projects involving conjoint analysis.
The conjoint projects have ranged from consumer products and services to
complex industrial products. Most types of conjoint analyses have been used, e.g. full profile approaches, ACA and other hybrid methods. The data has been
collected face-to-face, by telephone, by mail, diskette-by-mail and by e-mail.
Refina also carry out conjoint analysis using Internet in co-operation with Audite Partner AB.
