Refina Information AB was founded in 1995 and is run by Jan Nylund. Jan has a degree in business administration and marketing and has been working with marketing research since 1988.

Between 1988-1992 Jan was working as an account executive at Infratest-Burke. His main tasks consisted of designing ad-hoc studies for products and services throughout the entire life-cycle, from early concept testing to relaunch research. Main clients were multinational FMCG companies, e.g. Procter&Gamble and Nestlé.

Between 1993-1994 Jan was responsible for developing and promoting conjoint analysis at TEMO. The main task consisted of developing and managing OPTIMA - a system for evaluation of products and services based on conjoint analysis.